An Honest Project: The brand is me - the brand is Frederick Scott.
At times, it can be difficult to have faith in our own ideas. It's not because we lack belief in their potential, but rather due to the uncertainty of how they will be perceived by others. The nagging thought of, "Will people love it or hate it?" can plague even the most confident of people. This is where the concept of "The Brand is Me" comes in, allowing us to break free from these doubts and distractions.
The goal here is simple: to pursue what I find interesting and do so in a manner that aligns with my individual vision, without being sidetracked by external factors. This is an honest project, one where the focus is on creating something authentic and true to self. The thought of rejection or fear of criticism never really comes into play because who cares.
By embracing "The Brand is Me," I can approach endeavors with confidence and a sense of purpose. This means doing things my way, regardless of how it's perceived. Ultimately, this approach can lead to the creation of something remarkable, something that captures the essence of who I am and what I stand for.
These clothes are made for me, and if you resonate with the product they are made for you. An interesting take on silhouettes I’ve been fascinated with from my childhood til’ now.